by Jeremy Cage
Internet Week is one of the premiere social media events in the New York digital community, and for PepsiCo, this year’s event is all about leveraging innovative technologies to drive social good. From social media to social responsibility, PepsiCo has been extremely engaged at IWNY 2010 and we’re especially excited about today’s #Promise Conference.
Together with ThinkSocial, PepsiCo is providing a forum for investigating and discussing how social and mobile media are empowering corporate citizenship to create changes, both on the social and environmental levels. In addition to today’s speakers, we’ll have panels led by TED, Fast Company and GOOD. The panels will cover how companies are generating fresh ideas for using social technologies to make change for both their customers and the planet – right now.
Building on the company’s vision, Performance with Purpose, PepsiCo is proud to share its #Promise of investing in a healthier future for people and our planet. We’re already delivering on that promise with initiatives such as the Pepsi Refresh Project, raising recycling awareness with the new Dream Machines, and piloting a new program, called the Universal Purpose Code, with StickyBits to give consumers access to content regarding the social impact of products in the PepsiCo portfolio through a bar code scanning application.
We encourage everyone to submit their own #Promise today by tweeting, using the hashtag ‘#promise.’ And, make sure to check back here for updates from the day’s events, including promises from other companies, such as Timberland and GE.
