Part of our commitment to real social responsibility is fostering a culture and environment of experimentation using social media tools. As Bonin Bough pointed out, our fascination with new technology is not for technology’s sake. New tools encourage all companies —ours included — to give greater importance to social responsibility . . . and social media enables this.
To that end, we’re partnering with global venture capital firm Highland Capital Partners and premiere social media publication Mashable and launching PepsiCo10, an innovation incubator initiative searching for the most promising start ups in media technology and innovation.
If you and your startup are interested, submit an online application by June 24, 2010 in one of four categories: social media, mobile marketing, place-based and retail experiential marketing or digital video and gaming. Proposals will be evaluated based on their ability to help our brands and/or further PepsiCo’s Performance with Purpose priorities: environmental sustainability, human sustainability and talent sustainability.
The top 20 applicants will pitch their innovations at a two-day summit at our facilities in Purchase, NY. Managers from our brands, along with some agency partners, will pick the winners.