As someone who lives and breathes social media, I’m always excited about Internet Week and the possibilities it provides to help us develop new tools and insights to interact with our customers. People that aren’t immersed in this stuff may think that these tools are the most important or interesting thing . . . but they’re not.
What’s really important is the content of the conversations with and between customers enabled by these tools—and the behaviors they promote at the company level. Social media is helping companies behave more responsibly because social media itself encourages—even commands—responsiveness. Some companies are daunted by the social imperative demanded by these news tools; we’re encouraging it.
This blend of social media and social responsibility is the backbone behind what we’re calling The Promise of PepsiCo —our dedication to our Performance with Purpose mission. Performance with Purpose is all about creating a healthier future for our people and our planet by combining resources with other companies and people and engaging with new communications technologies. Our Promise reinforces our commitment to this effort and we are encouraging other companies to take charge as well. More on the Promise will be shared soon.
Our thoughts, our efforts and our results from this Promise will be shared at our new Performance Notes blog, where PepsiCo’s executives will be providing their updates and insights on our work and what it means for you.
For us, being able to host different conversations is only half the show; as you’ll read in forthcoming posts, it’s really all about companies behaving more socially responsible and institutionalizing social chance from within the company. This is the real power of social media. We hope to help our customers make more responsible decisions for themselves using interesting new technology. It’s the behaviors — ours and theirs —that makes this revolution noteworthy.