2012 has been a remarkable year for Great Britain: the Queen’s Diamond Jubilee, the London Olympics and Paralympics, a British champion of the Tour de France and most recently, Andy Murray winning his first tennis Grand Slam title at the US Open. I am also pleased to say, as I welcome our Chairman and CEO Indra Nooyi to our region, it has to date been a remarkable year for PepsiCo’s UK, Ireland and South Africa business as well.
We began the year with a visit from Prime Minster David Cameron, as we announced a multi-million pound expansion of our Quaker Oats site in Scotland, followed by the opening of our new distribution centre in Peterlee, and then our investment in Walkers in Leicester, creating 110 jobs. At the same time, our brands have enjoyed great success. Take the Quaker Oat So Simple brand reaching a milestone £80 million in brand value – up £10 million in less than six months. Meanwhile, brand Pepsi experienced double-digit growth, making it one of the UK’s top 10 grocery brands.
This continued success is due to many factors but none more so than our continued focus on delivering great quality and value for our customers and our consumers. This fact became very clear when Indra and I visited Tesco, a great partner for industry-leading in-store and online promotions, as well as the world’s largest online grocery retailer.
By utilising the strength of our combined beverages and foods business, PepsiCo has a unique edge when it comes to delivering value and great sales results. Take our promotion this summer, when we brought together Doritos and Pepsi MAX with football sensation Lionel Messi. This in-store and on-pack activity helped generate tremendous excitement around both brands, and created value for our retail partner.
So this week, it is with great excitement that we launch our latest programme in the UK, bringing together Pepsi MAX with Walkers Extra Crunchy to celebrate the latest series of The X-Factor. And to deliver even greater value, we are working side-by-side with Tesco to create exclusive offers for its shoppers, including a show-stopping five-star trip to the final of The X-Factor.
As a truly momentous, gold medal-laden British summer comes to an end, I am delighted to say that PepsiCo’s momentum in the UK, Ireland and South Africa is going strong, with phenomenal brand activities, product innovation and gold-standard in-store activation.
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