It’s long been a Pepsi tradition to join forces with music icons to deliver our fans amazing experiences and moments that have changed the pop cultural zeitgeist.

This year alone we’ve joined forces with artists as diverse as Beyoncé, Blake Shelton, Eva Simons, 3BallMty and Hunter Hayes and have a major presence at live events like iHeartRadio, CMA Fan Fest and Wireless in London. Around the world we partner with major television music competitions like The Voice, X FACTOR and American Idol, and have kick-started Pepsi Music academies in Dubai and China to help up and coming artists realize their dreams. All in an effort to help our fans discover new music, get closer to their favorite artists and live events and make the most of every moment.

Now we’d like you to experience the excitement of “now”, so please visit the Pepsi “Pepsi Pulse” dashboard and join in the fun.

And while you’re at it, check out below my personal “Live for Now” playlist – songs I’m loving at the moment that I believe capture what’s happening in music NOW.

@bradjakeman

1. Carried Away
2. Safe & Sound
3. Treasure
4. Dreaming
5. I Need Your Love
6. Stay
7. Entertainment
8. Grown Woman
9. Get Lucky
10. It’s Time

Visit the PepsiCo Blog Portal from June 29 – July 2 for a daily series from PepsiCo leaders speaking at the Aspen Ideas Festival. Check out facebook.com/pepsico for great photos and videos, updated live from the event.