Three Lessons for Delighting Chinese Consumers

More than 30 years ago, PepsiCo was one of the first American companies to enter China. My first visit here as a PepsiCo executive came in the mid-1990s, shortly after PepsiCo Foods introduced Lay’s potato chips to the Chinese market. One image that I will never forget, shortly after the launch, is the sight of dozens of people on city streets eating those delicious chips—using chopsticks. Even then, it was impossible to eat just one. Read more