PepsiCo is dedicated to social innovation, which is why we are such big fans of Internet Week NY. To date, bar codes are used to track products and to check out at the Supermarket. We think a bar code can do much more. This year at Internet Week we are talking about a new idea which we think will eventually transform how we connect with consumers: we call it the Universal Purpose Code. The thinking is that eventually, consumers will be able to scan a product to receive custom content about the social impacts of that product.
PepsiCo is running a pilot of this idea at Internet Week, powered by Stickybits, a start-up technology that brings digital content to real-world objects through the barcode. To advance this technology, PepsiCo is assembling a council of leaders in social responsibility and social media—led by digital influencer Gary Vaynerchuk—to... Read more