When we put out the call for PepsiCo10 submissions in June, we were overwhelmed by the response from tech and media start-ups. Of the nearly 500 entrepreneurs who applied, 20 of those joined us at PepsiCo Headquarters for a two-day summit to pitch their ideas to the PepsiCo team and our partners. The creativity and enthusiasm were abundant.

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What a turnout. We’ve spent hours upon hours reviewing the nearly 500 submissions we received for PepsiCo10 — the program we created to partner with the best start-ups in technology, media and communications—and we couldn’t be more impressed. Some tough decisions were made, but we’ve narrowed the field down to just 20 entrepreneurs. As you’ll see in this video, their passion for their ideas is abundant. Read more

As someone who lives and breathes social media, I’m always excited about Internet Week and the possibilities it provides to help us develop new tools and insights to interact with our customers.   People that aren’t immersed in this stuff may think that these tools are the most important or interesting thing . . . but they’re not. What’s really important is the content of the conversations with and between customers enabled by these tools—and the behaviors they promote at the company level.  Social media is helping companies behave more responsibly because social media itself encourages—even commands—responsiveness.  Some companies are daunted by the social imperative demanded by these news tools; we’re encouraging it. This blend of social media and social responsibility is the backbone behind what we’re calling The Promise of PepsiCo —our dedication to our Performance with Purpose mission. Performance with Purpose is all about creating a... Read more

PepsiCo  is dedicated to social innovation, which is why we are such big fans of Internet Week NY. To date, bar codes are used to track products and to check out at the Supermarket. We think a bar code can do much more. This year at Internet Week we are talking about a new idea which we think will eventually transform how we connect with consumers: we call it the Universal Purpose Code. The thinking is that eventually, consumers will be able to scan a product to receive custom content about the social impacts of that product. PepsiCo is running a pilot of this idea at Internet Week, powered by Stickybits, a start-up technology that brings digital content to real-world objects through the barcode. To advance this technology, PepsiCo is assembling a council of leaders in social responsibility and social media—led by digital influencer Gary Vaynerchuk—to... Read more