Seth Kaufman

Seth is Director, Media Strategy for PepsiCo North America Beverages where he leads a team that is responsible for leveraging and investing PepsiCo North America Beverages’ significant media spend in order to develop fully integrated, consumer relevant & cross-platform engagement strategies. Seth’s team works in partnership with media, entertainment and content companies to effectively harness the power of new media while re-thinking the traditional approach to “old” media. Seth’s team is also responsible for redefining dated business models and creating revolutionary partnerships that transcend traditional advertiser-to-media partner relationships.

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Meet our PepsiCo10

When we put out the call for PepsiCo10 submissions in June, we were overwhelmed by the response from tech and media start-ups. Of the nearly 500 entrepreneurs who applied, 20 of those joined us at PepsiCo Headquarters for a two-day summit to pitch their ideas to the PepsiCo team and our partners. The creativity and enthusiasm were abundant.

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Calling all Tech and Communications Start Ups: We Want to Hear from You

Part of our commitment to real social responsibility is fostering a culture and environment of experimentation using social media tools.  As Bonin Bough pointed out, our fascination with new technology is not for technology’s sake.   New tools encourage all companies —ours included — to give greater importance to social responsibility . . . and social media enables this. To that end, we’re partnering with global venture capital firm Highland Capital Partners and premiere social media publication Mashable and launching PepsiCo10, an innovation incubator initiative searching for the most promising start ups in media technology and innovation. If you and your startup are interested, submit an online application by June 24, 2010 in one of four categories: social media, mobile marketing, place-based and retail experiential marketing or digital video and gaming.  Proposals will be evaluated based on their ability to help our brands and/or further PepsiCo’s Performance with... Read more