Performance Notes Blog

Part of our commitment to real social responsibility is fostering a culture and environment of experimentation using social media tools.  As Bonin Bough pointed out, our fascination with new technology is not for technology’s sake.   New tools encourage all companies —ours included — to give greater importance to social responsibility . . . and social media enables this. To that end, we’re partnering with global venture capital firm Highland Capital Partners and premiere social media publication Mashable and launching PepsiCo10, an innovation incubator initiative searching for the most promising start ups in media technology and innovation. If you and your startup are interested, submit an online application by June 24, 2010 in one of four categories: social media, mobile marketing, place-based and retail experiential marketing or digital video and gaming.  Proposals will be evaluated based on their ability to help our brands and/or further PepsiCo’s Performance with... Read more

As someone who lives and breathes social media, I’m always excited about Internet Week and the possibilities it provides to help us develop new tools and insights to interact with our customers.   People that aren’t immersed in this stuff may think that these tools are the most important or interesting thing . . . but they’re not. What’s really important is the content of the conversations with and between customers enabled by these tools—and the behaviors they promote at the company level.  Social media is helping companies behave more responsibly because social media itself encourages—even commands—responsiveness.  Some companies are daunted by the social imperative demanded by these news tools; we’re encouraging it. This blend of social media and social responsibility is the backbone behind what we’re calling The Promise of PepsiCo —our dedication to our Performance with Purpose mission. Performance with Purpose is all about creating a... Read more

PepsiCo  is dedicated to social innovation, which is why we are such big fans of Internet Week NY. To date, bar codes are used to track products and to check out at the Supermarket. We think a bar code can do much more. This year at Internet Week we are talking about a new idea which we think will eventually transform how we connect with consumers: we call it the Universal Purpose Code. The thinking is that eventually, consumers will be able to scan a product to receive custom content about the social impacts of that product. PepsiCo is running a pilot of this idea at Internet Week, powered by Stickybits, a start-up technology that brings digital content to real-world objects through the barcode. To advance this technology, PepsiCo is assembling a council of leaders in social responsibility and social media—led by digital influencer Gary Vaynerchuk—to... Read more