Displaying all posts tagged: do us a flavor

Choice Leads to a Tasty Consumer Partnership

“Nature has given us two ears, two eyes, and but one tongue- to the end that we should hear and see more than we speak.” Those words of wisdom were given to us by the Greek philosopher Socrates more than two thousand years ago. Successful marketers have been subscribing to them ever since, as the world’s greatest brands have always been those that put the voice of the consumer at the center of their universe. Understanding consumers at every level is an essential ingredient for building strong global brands that are trusted and loved. It’s also a fundamental part of gaining unique insights that drive breakthrough innovation and create new market opportunities. At PepsiCo, it’s this unwavering focus on our consumers has allowed us to create 22 billion-dollar food and beverage brands. Read more

World Class Marketing Driven By A Worldwide Class

In a matter of days, the world will turn its attention to London where the most elite athletes from around the globe will come together for the ultimate demonstration of preparation, perseverance and performance. What started during the 8th century BC in Greece with a handful of events and competitors has evolved over time to become one of the world’s greatest spectacles. Read more