Displaying all posts tagged: gatorade

At the Center of it All: PepsiCo Mexico Beverages

With 7UP, Mirinda, Pepsi, Manzanita Sol, Lipton and H2Oh!, we have an incredible family of loved beverages that are at the heart of music and sports throughout Mexico. Pepsi, introduced here more than 100 years ago, has a long history of bonding with consumers through music, and that tradition will continue for years to come through the Pepsi Center in Mexico City. With the main concert and event producer in Latin America and a real estate partner, we created a state-of-the-art venue for concerts, expositions and sporting events. Since opening in March, it’s hosted some of the biggest names in music—bringing people together for the same kind of joy and fun they love about Pepsi. Gatorade, the world leader in sports hydration, is also the top choice for Mexican athletes. It fuels Olympic fútbol player Oribe Peralta and Olympic diver Paola Espinosa. In fact, business magazine Gestion... Read more

Perspectives from Asia Pacific

One of PepsiCo’s great strengths has always been brand-building, and many of our mega-brands not only offer up great products, they are household names. At PepsiCo, we make sure our brands meet the needs and the aspirations of all of our consumers, wherever they are in the world. Take Korea. Yesterday, in Seoul, PepsiCo’s determined and dynamic Korea team had the chance to showcase to Indra Nooyi all the many ways in which they have taken the essence of some of PepsiCo’s mega-brands and ‘glocalized’ them for the Korean consumer. Read more

Back to School: Beat the Heat

As summer winds down, beach bags are traded in for backpacks, and sports practices and games begin to take over family schedules. While the fall season may bring cooler temperatures (in some cities), heat exhaustion and dehydration are still a threat even as the leaves begin to fall. Read more

My Top 5 BlogHer Moments

BlogHer’11 has come to a close and I’ve spent the last several days reminiscing about this AMAZING weekend! While there were many incredible moments, it was the below that really were the most memorable: Read more

Sports Moms Inspired to Help Their Athlete BECOME

When I think of my own mom and my role as a sports mom, I realize how we, moms, wear many hats -- coach, cheerleader and confidant -- but regardless of the role, we are often our aspiring athlete’s No.1 fan and hold a special spot on the sidelines. I know all too well, from my own experiences! Read more

Introducing Gatorade Mission Control

In sports, you have to have your head on a swivel. Dwayne Wade, the NBA champion, playoff MVP and Olympic gold medalist, dominates the court because he knows where all the players are, or should be, at any given time on the floor. Gatorade Mission Control takes the same approach – monitoring, reacting and engaging with consumers in real-time across the social web. We believe Mission Control can be the prototype for how we do digital engagement across PepsiCo. We built Mission Control, a physical room inside our Chicago headquarters, to connect insights with our social engagement efforts at Gatorade.  The room has a series of screens tracking online conversation and we have a full team who is engaging with consumers via Twitter and Facebook. The real-time nature of this allows us to react, and spot trends, in real-time.  For example, when our marketing team saw... Read more