As summer winds down, beach bags are traded in for backpacks, and sports practices and games begin to take over family schedules. While the fall season may bring cooler temperatures (in some cities), heat exhaustion and dehydration are still a threat even as the leaves begin to fall. Read more

BlogHer’11 has come to a close and I’ve spent the last several days reminiscing about this AMAZING weekend! While there were many incredible moments, it was the below that really were the most memorable: Read more

When I think of my own mom and my role as a sports mom, I realize how we, moms, wear many hats -- coach, cheerleader and confidant -- but regardless of the role, we are often our aspiring athlete’s No.1 fan and hold a special spot on the sidelines. I know all too well, from my own experiences! Read more

In sports, you have to have your head on a swivel. Dwayne Wade, the NBA champion, playoff MVP and Olympic gold medalist, dominates the court because he knows where all the players are, or should be, at any given time on the floor. Gatorade Mission Control takes the same approach – monitoring, reacting and engaging with consumers in real-time across the social web. We believe Mission Control can be the prototype for how we do digital engagement across PepsiCo. We built Mission Control, a physical room inside our Chicago headquarters, to connect insights with our social engagement efforts at Gatorade.  The room has a series of screens tracking online conversation and we have a full team who is engaging with consumers via Twitter and Facebook. The real-time nature of this allows us to react, and spot trends, in real-time.  For example, when our marketing team saw... Read more