Gearing Up to Crash the Super Bowl

The Super Bowl is quite the unifying event. If you’re not into the sport, maybe you’re into the commercials. If you’re not into the commercials, maybe you’re into the party. It’s hard to not notice that the Super Bowl has become a global happening; whether you are watching the Xs and Os or the commercials, you are riveted. Strangely enough, according to a Nielsen survey, 51 percent of viewers actually preferred watching the advertisements over the game! I’m a pretty big football fan. It wasn’t always this way, but things have changed… I grew up in New Jersey suffering through Jets and Giants games in the 1980s, waiting for the New York Rangers game to start or for the Knicks to come on. It wasn’t until I was in college when I saw the beauty and luxury in Sunday afternoons on the couch, Sunday nights on the... Read more